Vertika incorporates 3Way Solutions technology to enhance its media auditing and monitoring services.
Mexican company Vertika—which specializes in media auditing, advertising content analysis, and tracking of topics of interest to organizations and brands—announced the adoption of a monitoring and analysis technology solution developed by 3Way Solutions, a company specializing in logging, auditing, and recording systems for the broadcast and media industries
The implementation includes a logging and clipping system for four video and audio channels, along with four additional audio channels, enabling Vertika to efficiently record, store, and analyze large volumes of audiovisual content from various media sources.
The solution also incorporates the “Fingerprint” functionality for the automatic detection of advertising spots, and “Speech-to-Text,” which enables the automatic conversion of audio to text to facilitate content search, monitoring, and analysis tasks.
With this addition, Vertika strengthens its technological infrastructure to provide clients with more precise, agile, and automated monitoring services, expanding its capabilities in both advertising campaign tracking and the analysis of media coverage regarding strategic issues.
The 3Way Solutions platform is designed for continuous recording, automatic content identification, generation of broadcast evidence, and intelligent audiovisual file management. The company has over 20 years of experience developing solutions for broadcasters, TV operators, monitoring agencies, and media companies.
“We chose the 3Way Solutions solution because it combines the capabilities we needed today with great potential for future growth. The fingerprinting and speech-to-text features will allow us to optimize our media auditing and analysis processes, while the platform’s flexibility opens up the possibility of incorporating new tools and services as our clients’ requirements evolve. For Vertika, this investment represents a strategic technological foundation for continuing to expand our value proposition,” commented Manuel Fernández, Director of Vertika.
Diego Gilles, International Sales Manager at 3Way Solutions, highlighted: “We are very pleased to support Vertika in this process of technological strengthening. The combination of multi-channel monitoring, automatic advertising detection, and audio-to-text conversion provides a robust platform for the company to continue expanding its media auditing and analysis services with higher levels of automation and efficiency.”